IF MUSIC IS BUSINESS SHOULDN'T WE PROMOTE IT BETTER?
This might sound funny to some people reading this. You might be saying... I know music is business. Or you may say it's more of an artform and you the musician or producer are an artist. Yes you are an artist and the art needs to be shown off in a way that looks good.
If you want your music to look good to the audience you need a professional presence that makes you stand out. Videos, artwork, and graphics are all things that give you a professional visual presence.
Here are a few cool tips to help in getting your music heard!
1. Have a great quality sound.
Pretty simple right! If you have a sound that is of great quality you will be able to attract your audience with your primary product! Have a great recording, an awesome memorable song, great lyrics and instrumentation to match!
2. Graphics, logo and brand
If you don't have a logo, cool graphics or a brand then nobody is going to recognize you. You might say hey... They will know my sound! What if you are being shown on a flyer, poster, album art or a website? That doesn't let them hear the music. All successful music has a brand image. It might be the hair, the clothes, or often times this includes the name of artist or band in a special font accompanied by a logo treatment and graphics. Successful musicians aren't only succeeding because they have great music, they also have a great image! Think of OUTKAST, DRAKE, METALLICA, THE POSTAL SERVICE or THE BEETLES to name a few. They all have a brand image. This makes them able to sell and be recognizable in all of the traffic.
3. Videos and web presence
How many top artists have videos? How many top artists and producers have websites? If your answer was all of them it's a pretty good one. This is an age where your music must be promoted heavily online. If it isn't then nobody is going to hear it. Maybe your trying to capture listeners in town and build a fan base. Maybe that fan base isn't growing fast enough. Maybe you aren't showing quality imagery that says we are pros! Build and image and have good videos. Hire a videographer or an editor to produce a quality video that you know will give you views and recognition! This will help you reach more potential fans and build your brand.
We will share more tips here on our site soon but in the meantime browse our website for services to see what we can do to help your Music Business.